该品牌的香水因为坚持纯粹的理念，受到各国消费者的追捧。该企业的业务遍布53个市场，涵盖了亚洲、美洲、欧洲、非洲以及太平洋地区等。全球营业额已经超越15亿元。
该品牌的起源为：如新现任董事长罗百礼先生正准备进入法学院攻读硕士时突然受到启发，与伦兆勋、戴纯娣等志同道合的伙伴，仅凭借5000美元起家，成立了如新，当时如新是一家只创造研发含有100%对皮肤有益成份产品的公司，当年，该公司制造的产品被放在一个一加仑空罐内，寄到罗百礼家中。对产品有兴趣的顾客，须自备容器到家中，让罗百礼用汤匙为他们装添产品。从此，如新受到顾客的喜爱。
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如新(NU SKIN )可以说是全球最大的化妆品直销品牌。该品牌是创立在美国的化妆品公司，知名度非常高，在行业中有很重要的地位。如新公司于 1984 年发源于美国犹他州普罗沃市,由现任董事长罗百礼所创立。 该品牌的香水因为坚持纯粹的理念，受到各国消费者的追捧。该企业的业务遍
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